The White family have been farming for the last five generations, with three still active to this day. Alongside Oilseed Rape, which joined the crop rotation in the late 1970s, White's of Old Cantley grow wheat, sugarbeet, maize and potatoes.
The idea of producing rapeseed oil was born in the early months of 2016. Although they did have an existing packaging design for the bottles, White's were expanding their product range and our challenge was to refine this in order to create artwork for a range of flavours and sizes.
Product packaging is often the first touchpoint a customer will have with your brand. It's important you make a meaningful first impression!
With the new range in mind, we created a branding system that would allow us to differentiate between flavours and bottles by introducing a clear but understated colour palette. We also refined the brand mark so it could be used at a more effective scale on the packaging, and produced a suite of artwork for bottles, oils and lip balms.
Following sign off and production, we professionally photographed the range of products to help with their launch and marketing. We had great feedback from White's and they have gone on to successfully sell their new range of products at both local events and online. It was great to work with an established local business and to be able to help them elevate their brand!
We felt that our original branding needed a fresh approach, which also tied in with the need to create new labels for our latest products. We wanted to work with a local company and Moirae seemed the obvious choice. They were very accommodating and more than happy to sit down with us and talk through ideas and ultimately helped to create a set of labels that we are delighted with.
CHRIS WHITE - COMMERCIAL DIRECTOR