We were initially approached by BJS to look at their current marketing materials and help create new materials with two objectives: showcase their business to new clients and open doors into new markets. After the initial meeting it was apparent that the current brand did not fit with the business. Both BJS and Moirae Creative Agency agreed that there were key errors within the current brand that showed downward motions and messages that were not perceived in the intended way. Moirae Creative Agency created a dynamic brand consisting of a logo, marketing materials and vehicle liveries, enabling BJS to launch a new fleet of vehicles and trailers and market themselves to potential clients nationwide.
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